email newsletters

Most companies provide email newsletters; as customers we expect this from our preferred brands and businesses.

 

But how intelligent is the information that you get back?

 

Do you know which customers read specific articles? Who clicks on promos?
Can you segment your email database by what they read, like and interactive with?

 

It’s more than open rates and article CTR.
I’m talking about CTR at a customer level.

 

How would you treat customers that you know regularly read the articles in your newsletter?
Would you follow them up with a call? If you did you wouldn’t have to explain your latest offer, you’d know they had already read the article. Imagine the possibilites…

 

Did I mention superior usability to other systems on the market?
Audience – Campaign – Results: a simple 3 step, WYSIWYG interface.

 

Plus reliable, sending more than 20 million branded email per month, this solution is a worldwide success story.

 

Talk to me for more details about adding a new level of intelligence to your email newsletters.