Branded transactional email campaigns, with personalised messaging, are proven to drive incremental sales. Personalizing transactional emails with offers and promotions relevant to the customer communication drives up-sell and cross-sell products and services.

As a “requested” communication, transactional emails have an average 20.8% click-through rate and 7.5% conversion rate.

 

Transactional email marketing allows: 

• Personalized branding based on recipient profile and / or transaction type

• In-depth reporting, providing insight into open-rates, click throughs and deliverability

• Compatibility with all major analytics platforms, providing a single reporting view

• Personalized links enabling customer-specific ROI measurement

• Integrated marketing campaigns

 

 

Transactional emails that should be branded with personalized marketing campaigns are: 

• Booking confirmations

• Payment confirmations

• Website auto-responses

• Registration confirmations

 

Talk to me about how to implement an effective everday email marketing strategy.